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August - November 2019
Guiding Vision

Based on the statements, visions and shared understandings gathered during our Kickoff Workshop in August 2019, the ArtRebels team created a Guiding Vision for our collaboration that would lead us all toward a better and more empowering future of mobility.

1

Initial Project Introduction

A world built by movement

The world as we know it has been built by our ability to move. Ever since the early humans began to spread from their endless plains we’ve been developing more and more sophisticated ways of moving ourselves and the things that we need to thrive.

But as we continue headfirst in that trajectory we keep being confronted with the consequences of our growth. We sit for hours waiting on smog-drenched highways; we drive for days in trucks with little-to-no sleep; we fill our atmosphere with emissions and our lungs with pollution. We ship raw materials half-way across the world, drive finished goods twice as far and then send our waste to any corner of the globe that will accept it.

Returning to a more humane notion of mobility

We’re far from arriving at a notion of mobility that celebrates people while nurturing the planet; in reality we seem to be moving in the opposite direction. What if it were time to rethink this quest of trying to move people and goods from A to B in the fastest and most efficient way possible — to think beyond what we’ve come to know as mobility itself?

What if we focus on moving ideas, inspiration and opportunities so that people can move as little as possible? What if vital resources like water, food and raw materials didn’t have to travel across continents, but could be found right in our neighbourhoods? What if we design for all the people who are forced into movement against their will, like the people outrunning shrinking shorelines and political distress?

We’re embarking on a one-year creative exploration with Daimler Trucks Asia to challenge and reimagine their ways of existing and, ultimately, help lead the way toward a more empowering, sustainable and humane future of mobility.

2

Guiding questions and principles

Before we can begin to find answers, we first need to make sure that we’re asking the right questions.

We’ll use our Guiding Vision as signposts to hold up for a better future of mobility; they’ll act as intrinsic coordinates to help steer us into the unknown.

Guiding Questions
— why do we want to explore?

1. How can we use mobility to empower society’s dreams, aspirations and personal freedom?

2. How can we celebrate communities so that they can connect, learn and share with one another?

3. How can we provide safe and widely-available access to ideas, inspiration, resources and opportunities so that people and goods can move as little as possible?

4. How can we contribute to a better, more prosperous and sustainable world?

Guiding Principles
— how do we want to explore?

1. We commit to thinking unconventionally and challenging the status quo.

2. We commit to working collaboratively and engaging with a wide radius of thoughts and perspectives.

3. We commit to adopting a playful approach that is designed to yield serious outcomes.

4. We commit to embracing the power of design and the creative practices to move society forward.

5. We commit to storytelling and sharing everything we do so that it might create sparks and have a lasting impact.