approach

Who are they?

Wild is a digital design agency based in Berlin and Vienna. They have built award-winning websites and apps for clients such as Samsung, Google, Red Bull and Accor Hotels.

Why are we collaborating with them?

Daimler TBA needs to reposition itself and its brand as a leader in socially- and environmentally-driven mobility. In order to do this, it needs to have a public-facing platform where people can explore and interact with Daimler’s initiatives. In a globally connected world, this naturally must be a digital space, and Wild are some of the most talented digital designers in Europe.

What are we collaborating with them on?

We’ve tasked Wild with building the Digital Platform of our collaboration. This will serve as the digital manifestation of everything that we do—from research and collaborations to concepts and storytelling. In the long-term, we envision it capable of opening up to the public and becoming the world-leading platform for the future of mobility.